Digital Marketing

Digital Marketing

Funaishikawa live poker online real money What is digital marketing

Allende eldorado resorts Digital marketing is the process in which companies create value for customers and build strong customer relationships to convert potential customers into paying customers through the digital world.

is ivermectin for human consumption irrepealably Digital marketing is marketing on any digital platform. Most if not all digital marketing platforms require two things, the internet and a digital screen. Some examples of digital platforms for marketing are websites, search engines and social media. With more users spending more time on mobile devices, the value of digital marketing is increasing. Every business has value to gain from a solid digital marketing strategy and executing on their plan. The goal for almost every marketing strategy is to gain a positive ROI from their digital marketing strategy. If the strategy is a long-term approach such as brand recognition, the value of return is expected in the long run, however as the digital age has brought on a hyperactive marketplace, bringing ROI in a shorter timeframe is expected. With daily breakdowns of Digital Marketing budgets, someone who is experienced can bring a positive ROI within 24 hours from the moment of launching a digital marketing campaign. With technology, algorithms and data, tracking your ROI is easier to do today, then it was years ago. Previously to digital marketing, marketers and business owners would have to wait weeks or months to find out how well their marketing strategy worked, or worse, left in the dark to only speculate how well their marketing strategy worked.

metformin hcl 500 mg tabs The Best Digital marketing strategy

The best digital marketing strategy will maximize a budget and produce the highest ROI. The ideal marketing budget will allow for a portion of the marketing budget to be applied on an Omni-Channel approach to achieve multiple results within the same time frame. Creating brand awareness and converting customers are the two pillars to a successful digital marketing campaign. The Best Digital Marketing Platforms

One of the most important questions people will ask, what are the best digital marketing platforms for marketing my business, my brand, etc.  In no particular order we listed the best platforms for digital marketing. We also shared why we think they’re the best platforms for digital marketing and what are the downsides to digital marketing.

1.)     Google

2.)     Facebook

3.)     YouTube

4.)     Bing

5.)     LinkedIn

6.)     Instagram

7.)     Snapchat

Google’s advertising platform is great for targeting potential future customers that will look for your product(s) or service(s). Google’s platform utilizes PPC where you pay per click for each click a customer clicks on to your webpage, click to call, click for directions, links, etc. Utilizing this avenue can be very beneficial to your business. Google’s platform extends out to other avenues like App based digital marketing as well as other platforms like YouTube and websites that willingly allow ads on their site.

Facebook’s Marketing Platform is another great avenue for getting your “feet wet” for marketing because it allows for many impressions to appear for a low cost. The platform is easy to use and simple to use for first time advertisers.

YouTube allows for awesome video ads to appear in front of many people and gives your business a higher level of credibility and authority. Displaying a Video Ad is good exposure to capture a user’s attention and to display brand recognition. Another approach is connecting with content creators that produce vlogs that are related to your brand, service or product. A great industry to work with YouTube creators are E-commerce platforms.

Bing is the next dominant Search Engine in the United States that takes in a fraction of the Searches compared to the mammoth competitor Google. Advertising on Bing is less costly than advertising on Google’s platform allowing advertisers to take advantage of the opportunity and pay less of PPC. Microsoft who owns Bing has revamped its internet browser called Edge to help attract more users to use Bing.

LinkedIn’s platform naturally targets professionals as it’s use is a professional social network. This is a good avenue to attract professionals who use LinkedIn’s platform.

Instagram is a fast pace app made for the younger generation to allow users to follow influential people they like or accounts that peak their interest. Instagram has done a good job to make it easy for advertisers to advertise on their platform. Instagram is owned by Facebook.

Snapchat’s platform is very hyperactive. Advertisers can advertise on Snapchat for a fairly modest cost, all by creating a custom snap chat filter (aka Snapchat Geo-filter). The filter is used in a specific area and is customized to brand the company or the event taking place. Some Users are willingly putting their face or daily content with your brand to personalize your brand with other’s. Using Snapchat’s advertising platform makes it fun and exciting to brand your brand, business, etc. during live events.

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Google – On the downside if you do not have an experienced individual developing or managing your advertising campaign, you have a strong bet that setting your advertising budget on fire will bring you the same value. We have encountered many business owners or new advertisers to the digital marketing industry that have said “I tried that it doesn’t work”. When we look at how they have set up their campaigns it’s no wonder why they didn’t work. There is a specific framework in place to advertise the right way and if the formula isn’t followed, it’s a sure bet you’ll have an unsuccessful advertising campaign.

Facebook – Customers aren’t looking for you while browsing on their news feed. It’s like blasting users similar to annoying television ads. However it is easier to create a sponsored ad on Facebook verses Television networks.

YouTube – Developing video ads is costly and time consuming to develop because of the amount of work that is involved with developing videos.

Bing – The cost of advertising on Bing’s platform is less costly then advertising on Google’s platform, however there are significantly less searches performed on Bing’s search engine compared to Google’s search engine.

LinkedIn – LinkedIn’s marketing platform is great for targeting professional users but how often is the average professional user checking and using their LinkedIn profile? How many daily users does LinkedIn have compared to other avenues and channels of Digital Marketing? Is their platform the most effective route? We’ll have to wait and to find out.

Instagram – Since Facebook owns Instagram and Instagram is another social media platform, the effectiveness of result driven marketing is not as effective as PPC.

Snapchat- Snaps are meant to be unsaved, that is what makes the platform appealing to many users. Creating filters are a fun way to engage with users and remind them and their network of what your brand has to offer or what your brand is by personalizing it with users Snap’s. It’s not as effective as other avenues to convert customers immediately and difficult to track.

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